Cultivating Community and Culture over Coffee

Stronger Together: The Western Force

Official Coffee Supplier for The Western Force | Uniting Community, Culture and Coffee

Margaret River Roasting Co. is thrilled to announce our partnership with the Western Force as their official coffee supplier. This collaboration is steeped in shared values and a common mission - fostering unity, community, and sustainability.

As Huw Lock, the Western Force Business Development Manager, asserts, "The Family value is huge for a rugby team, and especially for the Western Force. We come from all walks of life and all corners of the globe. Having authentic opportunities to connect and build relationships with our fellow colleagues, players, and coaches is key to building a strong team culture."

And it's in this context that our coffee plays a powerful role. At Margaret River Roasting Co., we firmly believe in the power of coffee to bring people together, to create an atmosphere of camaraderie and connection. This partnership allows us to extend this philosophy to the players, staff, and management of the Western Force, providing meticulously crafted brews that fuel their daily efforts and facilitate meaningful connections.

The story of the Western Force, their triumphant return to the Super Rugby stage, and their resilience and love for the sport deeply resonates with us. Huw Lock echoes this sentiment, stating that "Partnerships are traditionally driven by financial metrics, therefore developing a partnership to enhance team culture has the potential to leave a lasting legacy that is truly exciting."

As we embark on this shared journey, we look forward to supporting the Western Force in their endeavours, on and off the field. One such initiative is the Regional Rugby Tour, an effort to connect with regional communities and grow the game while providing a team-building experience for the new playing group. This partnership is much more than a shared love for coffee and rugby; it's about celebrating unity, embracing community, and relentlessly pursuing excellence.

Join us in this exciting journey where every sip of our coffee symbolises our partnership, the values we stand for, and the community we serve. Here's to the Western Force and Margaret River Roasting Co. – stronger together, brewing success on and off the field.